How Murdoch News Corp could shift 11% of the votes and other news and views for Sunday 24 August

24-08-2014 powerindex
  • How can we measure media power? – “The potential for political influence is what most people think of when they talk about the power of the media. A new media power index, proposed in this column, aggregates power across all platforms and focuses not on markets but on voters. It measures not actual media influence but rather its potential. Using the index, the author finds that the four most powerful media companies in the US are television-based and the absolute value of the index is high. This indicates that most American voters receive their news from a small number of news sources, which creates the potential for large political influence.”
24-08-2014 findings
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24-08-2014 oroof

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